We work with companies and founders who want to bring big ideas to life with care and craft. Here's how we typically engage.
Thinking partners for what's next.
One working session. Ninety minutes with a principal designer on the problem you name. You leave with a point of view, next steps, and the recording. Book directly, no discovery call required.
A principal in your corner, on the clock, unafraid of you.
Standing time with a senior operator whose job is to make your work better and tell you the truth about it. Weekly working sessions, offsite intensives when the moment calls for it, and an open line in between.
Founders rarely lack ideas. They lack someone with enough experience to push back and enough investment to stay. This is that: a thinking partner who reads your drafts, sits in your hard meetings, critiques without flattery, and holds the standard when the team is too close to the work to see it. Structured, contracted, and delivered by people who have shipped at this level for twenty years.
The page that has to convert, rebuilt to convert.
A ground-up redesign of the one page that carries your funnel: new structure, a new visual design, a new copy direction, built to ship. Not a list of fixes — a page that's actually done.
We start with what the page has to do and who it's for, then rebuild it from the ground up — the argument, the hierarchy, the design, and the words. You get a finished page: designed for desktop and mobile, copy written, with one consolidated revision round. Add optional React development and we build and ship it for you. This is the same page our audit engine at isthispagegood.com grades for free; the redesign is what happens when a grade isn't enough.
Validate before you build.
We take your riskiest product assumptions and stress-test them with real users, real prototypes, and honest analysis. You walk away with a clear picture of what works, what doesn't, and where to invest next.
The map ends in tickets, not a poster.
We map what your users are actually trying to do — their mental models, questions, and tasks at every step — and then keep going until the map becomes work your team can start on Monday.
Journey maps usually die on a wall. This one terminates in a groomed backlog: ticket-sized, sequenced, and tied back to the moment in the journey it serves. It is how you stop shipping a solution in search of a problem, or value placed three screens away from where anyone needs it.
Everything a junior or a machine needs to execute without you.
Logo, voice, palette, type, and personas — delivered as a working system rather than a PDF. Including the prompts, rules, and formulas that let a junior designer or a model produce on-brand work on the first try.
Every decision comes with the rule behind it, the do and the don't, and prompt scaffolding tuned for the tools your team already uses. The test we hold ourselves to: someone who has never met us should be able to make something that looks like us.
From concept to working product.
We design and build big ideas from scratch. Whether you have a napkin sketch or a full spec, we'll turn it into something real, tested, and ready for users. Our sweet spot is tools that sit at the intersection of AI, design, and culture.
Align the system. Accelerate the work.
We optimize your design and AI system, processes, and stack for ultimate alignment and speed from idea to shipped.
A principal-level read on the whole experience.
A senior practitioner evaluates your entire product flow from search to use for usability, emotional impact and more.
Get recommended when people ask AI.
ChatGPT, Claude, Gemini and Perplexity now answer the question your next customer used to type into Google — and the answer is a short list of names. We find out whether you're on it, and fix what is keeping you off. Also called AI search visibility, AEO or GEO.
Being the answer is a different job from ranking. Google spends money running the JavaScript that draws your page; ChatGPT and Perplexity mostly don't — so most sites are a blank page to them. We run the same buyer questions your customers ask across the engines, quote the answers verbatim, flag every factual error the engines repeat about you, then fix the site, your business facts and the third-party mentions that actually carry weight.
Free mirror test · audit from $1,200 (credited toward the sprint) · 90-day sprint $2,500/mo or $6,500 up front
Become the answer, not just a result.
The audit, plus we do the work — month by month, until the AIs name you. Facts made consistent, pages rewritten to be quotable, a review flow running. At day 90 you own 90 days of citation and accuracy data. Pay for the whole sprint up front and it's $6,500; otherwise $2,500 billed monthly. Already bought the $1,200 audit? It's subtracted from the total.
Machine-readable pages and answer-first copy; business facts aligned across Google, Bing and the directories; a review-request flow and an earned-mention plan. You get a monthly citation and accuracy report you own.
90-day sprint · start with a free mirror test
Know the moment a competitor overtakes you.
A human read of every answer, not a dashboard export — plus we tell you what to do when a competitor overtakes you. Free for the first three months of any Sprint.
Be findable where local AI looks.
Google Business Profile, Bing Places and the key directories set up with consistent business facts, plus a review-request flow. Buy it alone, add it to an audit, or get it inside a Sprint.
The most defensible part of the work, and often the biggest single lever for businesses that get found locally.
Tell us what you're thinking about. We'll figure out together whether there's a fit, and if so, what shape the work should take.